我个人用了几次邮件营销，如果是真实用户，用正规工具发的话，会很有效。效果好到难以相信。其实不管是什么手法的营销，都是要相互结合的。比如sem seo都是一种让用户接触到你的机会，要长期和用户保持联系，还是需要邮件营销这种传统的手法。

最近看到一个比例图，非常有帮助，是一个调查样本，关于邮件营销到达率打开率的。分行业做的。

供大家参考

解释一下几个列，

A hard bounce is an e-mail message that has been returned to you because the recipient’s address is invalid. A hard bounce might occur because the domain name doesn’t exist, the recipient is unknown, or there’s some type of network problem on the recipient’s end.

A soft bounce is an e-mail message that gets as far as the recipient’s mail server, but is bounced back before it reaches the recipient. One of the most common causes for a soft bounce is a full mailbox. This will happen A LOT with your subscribers who use free e-mail services like Yahoo and HotMail, because they allow for very little e-mail storage.

。  Abuse Complaints就是说用户把你的邮件选中并选择为垃圾邮件，如果比例高了你的邮件就会被邮件服务商PK掉。呵呵，是不是觉得我用的邮件服务商很神奇，这个都知道。哈哈。 大家参考啦